Jari Rossi was born and grew up by Lake Jerisjärvi right in the Keimiön Koukkaus peninsula, where his ancestors have been living since the 19th century. His parents' work forced Jari to leave Lapland for few years but after growing up he decided to return to Lapland to the land of his ancestors.
Still he practices the same sources of livelihood as many generations before him. These consist old school fishing methods, cooking with open fire, hunting and storytelling.
With wilderness guide Jari found his passion to work by organizing authentic experiences for everyone to enjoy Lapland. At present the company offers everything from ice fishing and hunting trips to meeting the real Shaman.